SUCCESS STORY Michelin

From barely listening to involving more than 40% of the workforce in improving everyday work. Michelin launched a process to improve the employee experience in its factories, starting with those working on the production front line.

01

The challenge

Clear signs had begun to appear: lower engagement, higher absenteeism, and greater turnover.

But the deeper issue was something else:
people did not feel heard, and there were no real spaces to address everyday problems.

Michelin decided to open a strategic line focused on improving the employee experience, beginning with frontline workers at the Vitoria plant.

Michelin
02

Actions

We designed and facilitated a process based on Design Thinking and participation, which included:

  • Diagnosis of the local reality and alignment with the global strategy
  • Methodological design of the entire process
  • Facilitation of participatory spaces on the factory floor
  • Alignment with leadership teams
  • Internal communication strategy and deployment
  • Training of internal facilitators
  • Support for implementation teams
03

Manahmana’s contribution

Beyond the actions themselves, our role was to create the conditions for the process to work.

We brought structure to a complex context, creating spaces where necessary conversations could take place.

We facilitated the real participation of factory workers, connecting different levels and encouraging the co-creation of shared solutions.

In addition, we helped ensure that decisions were understood, shared, and sustained over time.

04

Results

  • More than 40% of the workforce was involved in the process
  • 13 teams worked on implementing real improvements
  • Progress was made in key areas such as ergonomics, flexibility, onboarding, and internal communication
  • Greater empathy was created between levels, closer leadership, and more collaborative teams

The impact was so significant that the model has been extended to other international plants within the group.

Testimonial by Delphine Girault, Group Employee Experience Director at Michelin
Interview with Iñigo Reyes and Delphine Girault